SalesLIVE
Sales Persona Builder
Replace a tool
Persona Builder · the shared buyer-persona layer
Define your ICP once — every other app reuses these personas.
Go autonomous — paid
Persona Builder runs fully on data you paste today. Connect your stack and it runs itself — pulling live records, enriching, and drafting on a schedule, with every external action gated for your review.
CRM Clay
Define your ICP
Tell Persona Builder who you sell to. It builds a structured persona for each buyer role — grounded in your ICP, every field editable — then makes that set available to Iba, Campaign Brief, Content Drafter and the rest. Define once, reuse everywhere.
The skeleton (roles, segments, structure) is computed locally; AI drafts the narrative as editable hypotheses — no invented facts.
Persona Builder · the shared data layer — emits persona-set to Iba, Campaign Brief, Content Drafter
Skeleton computed locally · AI drafts editable hypotheses · no invented facts