🎯ICP Builder
Build and validate ICP lists from scratch
ICP & List BuildingS1Beginner
🌍TAM Builder
Build Total Addressable Market lists across industries, sizes, and regions
ICP & List BuildingS1Beginner
⚔️Competitor Customers Playbook
Build a pipeline from your competitors' customer lists
ICP & List BuildingS1Intermediate
🧩Tech Stack Mapping Playbook
Map target accounts by tech stack to enable cross-sell and ecosystem targeting
ICP & List BuildingS1Beginner
🌐Geo & Vertical Expansion Playbook
Find lookalike accounts in new geographies and verticals
ICP & List BuildingS1Intermediate
🔭Account 360° Intelligence Engine
Generate a full 8-layer account intelligence brief for every target account
Account IntelligenceS2Intermediate
⚡Signal Stacking Engine
Combine multiple intent signals to surface only the highest buying-window accounts
Account IntelligenceS2Intermediate
📊Account Intent Heatmap
Aggregate all intent signals into a single ranked heatmap for SDR prioritisation
Account IntelligenceS2Advanced
🏢High-Value Account Identification Engine
Score accounts across 7 intelligence pillars to identify Tier 1 vs. Tier 3 priorities
Account IntelligenceS2Advanced
🎯Persona Finder Playbook
Find exact buyer personas at scale by title, seniority, and department
Persona & ContactS3Beginner
🧠Buyer Persona Enricher
Enrich contacts with role context, seniority, workflow ownership, and recent activity
Persona & ContactS3Intermediate
🔄Contact Replacement Finder
Find updated contacts when a prospect leaves, switches roles, or becomes inactive
Persona & ContactS2Beginner
🆕New Leadership Signal Playbook
Detect when target accounts hire new executives and auto-trigger outreach
Signal DetectionS2Intermediate
💰Funding-to-Hiring Correlation Playbook
Identify when newly funded companies begin hiring in GTM roles - the strongest pre-buying signal
Signal DetectionS2Intermediate
🔄Trigger-Based Outreach Playbook
Auto-trigger outreach sequences the moment any buying signal fires
Signal DetectionS2Advanced
🌑Dark Funnel Activator
Surface accounts researching your category before they show official intent
Signal DetectionS2Advanced
✉️Cold Email Personalization Engine
Generate AI-driven personalisation lines and full emails for every contact at scale
PersonalizationS3Intermediate
🔁Multi-Thread Outreach Sequencer
Orchestrate role-specific outreach to all decision-makers in an account simultaneously
PersonalizationS3Advanced
🧼CRM Cleanup & Enrichment Playbook
Scan CRM for incomplete, outdated, or missing data and auto-enrich all records
CRM & DataS2Intermediate
🔗Multi-Source Lead Merger
Merge Apollo, LinkedIn, Crunchbase, and CSV lead sources into one clean, de-duped master list
CRM & DataS2Beginner
🔮Churn Predictor Playbook
Identify at-risk customers using product engagement, hiring slowdown, and leadership signals
CS & RetentionS6Advanced
🏅Champion Tracker
Track internal champions - alert when they move companies so you can follow them
CS & RetentionS6Intermediate
📈Customer Expansion Signal Tracker
Spot upsell and cross-sell opportunities from growth signals inside existing accounts
CS & RetentionS6Intermediate
📈Sequence Performance Enhancer
Analyse sequence performance data to identify what's working and auto-recommend improvements
Outbound OptimisationS6Advanced
🧬Predictive Personalization Engine
Predict which personalisation angle will convert highest for each prospect before writing
Outbound OptimisationS5Advanced
💬LinkedIn Engagement Scraper
Find actively engaged ICP prospects from competitor and thought leader LinkedIn post comments
LinkedIn & SocialS3Intermediate
✍️Thought Leadership Intent Tracker
Track which target accounts engage with thought leaders in your space - before they buy
LinkedIn & SocialS3Advanced
🪟Buying Window Detector
Score every ICP account for active vs. closed buying windows using 40+ weighted signals
ICP & List BuildingS1Intermediate
🔮Lookalike Account Builder
Identify net-new target accounts that mirror your best closed-won customers
ICP & List BuildingS1Intermediate
🗺SDR Territory Map Builder
Segment and assign target accounts by territory, industry, or SDR ownership - with data-backed rationale
ICP & List BuildingS1Beginner
♻️Re-Engagement Account Finder
Identify cold, lost, or stale accounts that now have fresh buying signals and deserve re-activation
ICP & List BuildingS1Beginner
🧩Persona Intelligence Engine
Build deep behavioral, workflow, and buying intelligence profiles for every target persona
Persona & Org IntelligenceS3Advanced
🏆Persona Prioritization Engine
Determine which persona to contact first for each specific offer and account context
Persona & Org IntelligenceS3Intermediate
🗂Workflow Ownership Detection Engine
Map exactly who owns each GTM workflow inside every target account
Persona & Org IntelligenceS3Intermediate
🏗Org Chart Builder
Auto-build a lightweight org chart of target accounts using role inference and LinkedIn data
Persona & Org IntelligenceS3Intermediate
📣Buying Committee Score Engine
Score the completeness and strength of each account's buying committee before investing SDR effort
Persona & Org IntelligenceS3Intermediate
🕵️Persona Pain Mapping Engine
Map each buyer persona's deepest operational pains to your use case and generate pain-anchored messaging
Persona & Org IntelligenceS3Intermediate
⚙️Workflow Gap Analysis Engine
Identify which critical GTM workflows are missing, broken, or overloaded inside target accounts
Workflow IntelligenceS4Intermediate
📏GTM Workflow Maturity Scorer
Score each target account's GTM workflow maturity across 5 levels to calibrate the right offer and message
Workflow IntelligenceS4Intermediate
🔗Workflow Dependency Mapper
Map upstream and downstream workflow dependencies to show prospects the full blast radius of their gap
Workflow IntelligenceS4Advanced
🚦Lead Routing Intelligence Engine
Identify accounts with broken or missing lead routing and quantify the pipeline leakage
Workflow IntelligenceS4Intermediate
📐Attribution Clarity Engine
Identify accounts where marketing attribution is broken and quantify the reporting blindspot
Workflow IntelligenceS4Intermediate
🔄Workflow Transformation Detector
Identify accounts undergoing major GTM workflow transformations - the highest-value outbound timing signal
Workflow IntelligenceS4Advanced
🎁Use Case Discovery Engine
Identify all relevant use cases for each target account before deciding which to lead with
Offer & Use CaseS5Intermediate
🏹Use Case Prioritization Engine
Determine which single use case to lead with for maximum conversion probability at each account
Offer & Use CaseS5Advanced
🔎Use Case Mismatch Detector
Find accounts where the prospect's stated needs don't match their actual workflow reality - and use the gap as an angle
Offer & Use CaseS5Advanced
🔀Offer Routing Engine
Automatically route each account to the right offer based on maturity, workflow gap, and buying window
Offer & Use CaseS5Advanced
🚀Product Launch Tracker
Detect when target accounts launch new products or features - a signal of budget deployment and tool evaluation
Offer & Use CaseS5Intermediate
🎯ABM Account Activator
Transform static ABM lists into living, signal-driven accounts with weekly intelligence refreshes
Offer & Use CaseS5Advanced
💸Buying Power Validator
Score each ICP account's ability to actually purchase based on financial health, headcount growth, and budget signals
Offer & Use CaseS5Intermediate
🧩Vendor Migration Watcher
Monitor when ICP accounts add or remove SaaS vendors - revealing active tool evaluation cycles
Offer & Use CaseS5Intermediate
👁Buyer Expansion Detector
Detect when a target account's buying team expands - signalling new pain points and budget allocation
Offer & Use CaseS5Intermediate
🤝Partner Intent Detector
Identify when partner companies show engagement signals that create co-selling pipeline opportunities
Offer & Use CaseS5Advanced
📨Message Blueprint Engine
Assemble the complete 8-component message blueprint for every prospect using all intelligence layers
Outbound ActivationS6Advanced
🔢Outbound Sequence Architect
Design a complete 8-touch multi-channel outbound sequence with persona-matched content at every touch
Outbound ActivationS6Advanced
🤖AI SDR Activation Engine
Build a fully automated AI SDR workflow using Claygent as the research + writing agent within Clay
Outbound ActivationS6Advanced
📊Pipeline Health Diagnostic
Audit the health of your outbound pipeline by scoring lead quality, signal freshness, and sequence coverage across all active accounts
Outbound ActivationS6Advanced
🌍Macro Signal Monitor
Detect macro-level market shifts - layoffs, economic signals, regulatory changes - that affect your entire ICP's buying behaviour
Outbound ActivationS6Intermediate
🎓GTM Learning & Enablement Engine
Capture winning patterns from outbound performance and convert them into SDR playbook updates automatically
Outbound ActivationS6Advanced
🌐Autonomous GTM System Blueprint
Assemble all 59 prior playbooks into a unified, self-running GTM Operating System with defined automation loops
Outbound ActivationS6Advanced
📋Lead Lifecycle Analyzer
Map and audit the full lead lifecycle from first touch to closed-won to identify conversion drop-off stages
RevOps & AnalyticsS6Intermediate
🔁CRM Routing Automation Audit
Audit all lead routing rules in your CRM to identify misrouting, gaps, and automation opportunities
RevOps & AnalyticsS6Intermediate
🔮GTM Maturity Assessment Engine
Run a structured GTM maturity assessment across all 5 maturity dimensions and generate an improvement roadmap
RevOps & AnalyticsS6Advanced
💡GTM Stack Consolidation Identifier
Identify target accounts over-invested in redundant tools - and position consolidation as the offer
RevOps & AnalyticsS6Intermediate
